About Us
Leading the Industry in
Marine Excellence
OUR MISSION
At The Boat Shop, our mission is simple — to help families make the most of their time on the water. We’re a locally owned, full-service dealership dedicated to providing honest guidance, quality service, and a boating experience our community can trust.
OUR VISION
Driven by passion and backed by years of industry experience, we aim to be Lake Lanier’s and the Atlanta area’s most trusted source for everything boating — earning lifelong customers through genuine care, exceptional service, and a shared love for the water
Our Core Values
#1 Integrity
What it means for our customers:
We believe trust is built through honesty, consistency, and accountability. Whether we’re servicing your boat or helping you find the right one, you can always expect transparency and follow-through.
How we live it:
- Communicate honestly and deliver on every promise.
- Stand behind the products and service we provide.
- Take responsibility and do what’s right, even when no one’s watching.
#2 EXPERIENCE
What it means for our customers:
Boating brings people together — and so does our approach. We see every customer, vendor, and team member as part of The Boat Shop family, working toward a shared goal of better boating experiences.
How we live it:
- Work as one team, supporting each other and our customers.
- Treat everyone with respect, gratitude, and care.
- Build relationships that extend beyond the sale.
#3 Partnership
What it means for our customers:
We’re more than a dealership — we’re your partner on the water. From purchase to maintenance and every season in between, we’re here to make ownership simple, enjoyable, and rewarding.
How we live it:
- Focus on long-term relationships, not transactions.
- Offer guidance that helps you make confident, informed decisions.
- Provide dependable service and support every step of the way.
#4 Quality
What it means for our customers:
We take pride in our craftsmanship and attention to detail. Every boat, service, and repair reflects our commitment to doing things the right way — because your time on the water deserves the best.
How we live it:
- Hold every service and product to the highest standards.
- Continuously improve our processes to better serve our customers.
- Treat every boat like it’s our own.